Asset-based means the truck is ours and the driver works for us. It matters most when capacity tightens, because a customer on an asset-based program is competing for equipment inside one company rather than on the open market. Regal runs full truckload, LTL consolidation, dedicated fleet and retail store delivery out of Fife, Anaheim and Charleston, and reaches beyond the owned fleet through AppiaWay brokerage when volume exceeds what the assets can cover.
What the service covers
Four ways freight moves
Full truckload (FTL)
Direct point-to-point moves on Regal equipment, planned against the retailer’s delivery window rather than against dispatch convenience. Loads originating in our own buildings are built and sealed by the same operation that loads them.
- Regional and long-haul truckload
- Live load and drop-trailer programs
- Delivery appointment planning
- Sealed-load and high-value handling
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Less than truckload (LTL) and consolidation
Orders too small for a dedicated trailer consolidated with other freight moving the same lane. Multi-vendor consolidation into retailer-bound loads is where most of the savings sit on smaller retail programs.
- LTL pickup and delivery
- Multi-order and multi-vendor consolidation
- Retailer-bound pool consolidation
- Lane-based load building
Dedicated fleet
Equipment and drivers assigned to a single customer program, running a fixed schedule against known volume. Dedicated works when volume is predictable enough that capacity certainty is worth more than spot flexibility.
- Committed equipment and drivers
- Fixed-schedule and recurring lane programs
- Customer-branded equipment where wanted
- Volume-based capacity planning
Retail store delivery
Delivery into retail stores and distribution centers against the receiving window, with the appointment, the paperwork and the delivery confirmation handled as part of the move. This is the leg where retail compliance is either preserved or lost.
- Direct-to-store and direct-to-DC delivery
- Receiving appointment scheduling
- Proof of delivery and receipt reconciliation
- Backhaul and returns collection
Overflow capacity
When volume exceeds the owned fleet, AppiaWay adds brokered capacity under the same program rather than sending you to find your own carrier. The distinction between an asset move and a brokered move stays visible to you.
- Brokered capacity through AppiaWay
- Seasonal and peak surge coverage
- Lane coverage outside the owned network
Extended by AppiaWay
Common questions
What does asset-based actually mean?
Regal owns its trucks, trailers and warehouse facilities and employs its drivers, rather than arranging every move through third-party carriers. In tight capacity markets that is the difference between having equipment and bidding for it.
Do you run dedicated fleet programs?
Yes, where volume is predictable enough to justify committed equipment and drivers on a fixed schedule.
Can you deliver directly to retail stores?
Yes. Direct-to-store and direct-to-distribution-center delivery are both supported, including appointment scheduling and proof of delivery.
What happens when volume exceeds your fleet capacity?
Brokered capacity is added through AppiaWay under the same program, with asset and brokered moves distinguished on your reporting.
Which regions do you cover?
Core coverage runs from the Pacific Northwest and Southern California hubs and from Charleston in the Southeast, with brokered capacity extending reach beyond the owned network.
Move your freight and your inventory under one contract
Send us your lane profile and delivery requirements. We will show you which legs the owned fleet can cover and what the rest costs.